Tag Archives: industrial design

Asics Running Bags GET Visible!

If you’re like me and you’re either out running before the office, or after there’s one thing you need VISIBILITY. Thats why we designed the visible collection for Asics…. GET SEEN!!

Asics Accessories for that EXTRA mile!

Never underestimate the small, these accessories may mean the difference between leader and follower. Water Bottle Waistpack / Shoe Wallet / LED Light Clip.

Bringing the EDGE to Asics Bag Design

Inspired by purist running, we carried out extensive research with runners, runners forums, kit reviews and personal testing to design and develop a new FIRST for Asics Performance Running Backpacks. Here’s a brief example how we take an idea to concept and ultimately to the high street;  

Reebok ZIGTECH bags

Not often we get an opportunity with Reebok to engineer in real performance, these ZIGTECH bags are testament to rigorous design, development and continuous testing. Here we refined our art.

Reebok Easytone bags never looked so good!

No doubt sex sells, but we hope our Easy Tone bags don’t need the lift, they’ll sell in their own right. Clean lines, lightweight and padded these bags single handedly elevated Reebok Womens perception of THE bag.

Reebok hits back with the DAY PACK

Reebok always have to pull it out the bag to hit the high street running and undermine the competition. With 5 years designing bags for Nike, we think our new packs have what it takes to knock our old bed fellow of the top.  

Slazenger Bags Design Concept

Great fun working to give that old brand Slazenger a fresh look!

SELLS Luggage Design Concept

EVA Thermoform front panel to echo SELLS famous glove design.

Reebok and the Retro Rad

Ok yeh we know, everyone does this, but you have to know that Reebok’s heritage here stands alone, they were one of the first brands to attempt the PU flight bag look. Its been our job to constantly bring something new to the table… bringing the Rad to Retro;

Reebok NEON inspired Backpack

We’re firing the blog back up with a little eye candy  from the recently produced design vaults here at pacrascal. The retro neon inspired Urban Outdoor bag, produced by BFE for Reebok.