UK +  HK  + ES

MANCHESTER           HONG KONG               MALAGA

The Pacrascal Ltd is a multi-disciplined creative agency specialising in design mischief at the front end of Product & Production, Graphic & Branding, Website & Apps. It comprises a collective of innovators from multiple disciplines headed by the owner and creative director Dan Cooper.

“Together we have the knowledge to disrupt with a repu- tation for being unconventional in our approach. We take a fresh, detailed and agile look at a clients brief to deliver a considered, on-brand solution.”

With over 25 years experience working closely with multi-national corporations, small innovative independents and long standing suppliers in the Far East, The Pacrascal has developed both a unique skillset and network, to execute swift turn arounds


Originally trained in Product Design, Dan Cooper attained his first class grades at both Degree and Masters level while studying design at Leeds and Manchester respectively.

He has worked primarily as a creative director for a variety of clients spanning the worlds major sporting brands, Nike, Reebok, Adidas, Asics, New Balance to name a few, as well as inspirational independents such as Lomography, Inflate and TK Hockey.

Having lived and worked in the UK, Hong Kong and Spain, he has co-founded 2 further innovation led companies. Cloud House Farm; an off-grid eco retreat located in the Sierra Bermeja mountain range of Andalucia, Spain. And Havoc; a creative partnership responsible for registering a patent for the Hug-mi backpack, a unique pack that converts into a costume.